1996
Become an award-winning writer
Hoffman Elementary Fiction Contest
4th Grader
Selected as a finalist in the all-school fiction writing contest three years running. Earliest evidence of natural talent and an instinct for storytelling.
the beginning
2006–2008
Learn what elite looks like
Michigan State Basketball
Student Manager
As a practice player and student manager for the MSU basketball team, I got a front-row education in what it takes to be elite, up close with people at the top of their craft.
before the words
2008
Transfer to
University of Illinois
2008–2011
Study the craft
University of Illinois
B.A. English
Read everything. Wrote badly until it became good. Graduated with a degree in English and Creative Writing with a compulsion to use it.
figuring it out
2012–2014
Develop content at scale
Booking.com
Copywriter
First brand voice, first job writing at scale. Thousands of property descriptions, each one expected to feel like it was written for the one person reading it.
Finding my
footing
2014
First freelance
project
2014–2017
Learn the discipline
McMaster-Carr
Copywriter
Three years writing at scale for one of America's largest industrial suppliers. Tough, eagle-eyed editors questioned every verb choice and every clause until the advanced rules of style and grammar became instincts.
the unglamorous
years
2015
Schmoon comedy
sold-out show
2016
Stageplay for
The Second City
2017
Move to
New York City
2017–2020
Lead the writers room
Broadway Video
Writer
Lorne Michaels' digital studio. Staff writer to head writer managing our NBC partnership, working alongside some of the best creative talent in the business on projects for some of the world's biggest brands.
the 30 Rock
years
2017
Sell million-dollar
campaign (Converse)
2018
Promoted to
Head Writer
2018
Cricket Wireless
'Money Mysteries'
2019
Consult on 64th Man
with John Cena
2019–Present
Create for the world's biggest brands
The Greatest Company on Earth
Freelance Creative Director
Developed content for Amazon, Adobe, Autodesk, Diageo, UPS, and more. Led creative ownership from brief to launch on everything from e-books to landing pages to full-funnel campaigns.
The freelance
years
2020
Dak Prescott
× Bud Light
2020–23
Sassafras:
Arby's, Coca-Cola, Diageo+
2021–23
Viewstream:
Adobe, Autodesk+
2021–2022
Lead branded partnerships
Bustle Digital Group
Creative Director, Integrated Marketing
Led creative development for branded content partnerships and developed proactive series concepts across Bustle's editorial portfolio, including: Mic, Inverse, and Elite Daily.
Driving revenue
with ideas
2020–23
Squatty Potty
content campaign
2022–2023
Build a brand from scratch
Path Digital Advisors
Creative Director of Copy
Copy director at a fintech startup where the brand voice grew alongside the business. Launched a waitlist campaign that earned 300K sign-ups in six weeks, proving our unique positioning worked.
Building a customer
base
2022
Direct Amazon
TikTok campaign
2022
Waitlist: 300K
users in 6 weeks
2023–Present
Own a global brand voice
Culligan International
Global Senior Brand Copywriter
Managing brand voice, writing campaign copy, and owning creative strategy for Culligan International across all global markets.
where I am
2030 →
Still writing.
Working with you on the most exciting thing in the world.
Always
evolving
