Creative director. Brand storyteller. Human being.
I am a storyteller with strategist instincts. I bring ideas to life in a way people can't ignore when the direction is blurry, stakes are high, and the right words matter.
I'm not the loudest person in the room. I'm the person in the room trying to figure out what everyone else is trying to say.
Ideas are everywhere. The hard part comes after you sell one: the thousand decisions, the midnight rewrites, improvising the alternate line that saves the spot, the instinct that knows when something's close but not there yet. These are the projects that show what happens when you balance what the brand wants to say with what people actually want to hear.
Developed, wrote, and produced a 15-minute cinematic recap featuring Kevin Smith to promote Amazon's flagship sci-fi series. The joke: a show famous for its visual effects, recapped by a host who assumes he'll get the same treatment. He doesn't. Generated major press and became Amazon's playbook for audience anticipation ahead of new seasons.
My job was finding the real story buried inside 90 years of history. That meant descending into the archives, rebuilding the founder's voice from scratch, and following the thread until a narrative emerged: caring for water is caring for people. Once we found it, we built the whole campaign around it.
Led creative development of a full-funnel TikTok campaign end-to-end. Collaborated with talent, including Hilary Duff and Tia Mowry, to produce 5x videos that drove measurable traffic to Amazon's landing pages. The highest-performing branded social campaigns of that Prime Day cycle built from a blank doc and a deadline.
The brief had two jobs: introduce audiences to TBS's Miracle Workers and give Subaru a natural home inside it. That's a hard needle to thread. The integration had to preview the show, feature the car, and still feel like something worth watching. That meant understanding both deeply enough to find where they actually overlapped, then writing toward it.
I walked in as a staff writer at Above Average, the digital production studio owned by Lorne Michaels' Broadway Video. I left as head writer of the branded content studio. I managed our writers' room, pitched dozens of pilots to networks, and worked across hundreds of projects spanning every format, budget, and brief. It's where I built my instincts, sharpened my taste, and learned what good actually looks like.
Writing and living are the same practice. They ask you to be present, be honest, risk something, and to remember that the person on the other end is also, basically, you.
This is a working list of beliefs and techniques collected over the years, one lesson at a time. Some I learned by failing. Some by succeeding. Some by watching. Some by tinkering quietly until I understood what works, what doesn't, and why. Each line could be its own essay. If any of them catch you, ask. There's always a story behind it. There's almost nothing else.
1996
Become an award-winning writer
Hoffman Elementary Fiction Contest
4th Grader
Selected as a finalist in the all-school fiction writing contest three years running. Earliest evidence of natural talent and an instinct for storytelling.
the beginning2006–2008
Learn what elite looks like
Michigan State Basketball
Student Manager
As a practice player and student manager for the MSU basketball team, I got a front-row education in what it takes to be elite, up close with people at the top of their craft.
before the words2008
Transfer to
University of Illinois
2008–2011
Study the craft
University of Illinois
B.A. English
Read everything. Wrote badly until it became good. Graduated with a degree in English and Creative Writing with a compulsion to use it.
figuring it out2012
Move to
Chicago
2012–2014
Develop content at scale
Booking.com
Copywriter
First brand voice, first job writing at scale. Thousands of property descriptions, each one expected to feel like it was written for the one person reading it.
Finding my2014
First freelance
project
2014–2017
Learn the discipline
McMaster-Carr
Copywriter
Three years writing at scale for one of America's largest industrial suppliers. Tough, eagle-eyed editors questioned every verb choice and every clause until the advanced rules of style and grammar became instincts.
the unglamorous2015
Graduate
Second City
2015
Schmoon comedy
sold-out show
2016
Stageplay for
The Second City
2017
Move to
New York City
2017–2020
Lead the writers room
Broadway Video
Writer
Lorne Michaels' digital studio. Staff writer to head writer managing our NBC partnership, working alongside some of the best creative talent in the business on projects for some of the world's biggest brands.
the 30 Rock2017
Sell million-dollar
campaign (Converse)
2017
NBC Sports
× Sonic
2018
Promoted to
Head Writer
2018
Cricket Wireless
'Money Mysteries'
2018
TV: Live
from WZRD
2019
Consult on 64th Man
with John Cena
2020
Move back
to Chicago
2019–Present
Create for the world's biggest brands
The Greatest Company on Earth
Freelance Creative Director
Developed content for Amazon, Adobe, Autodesk, Diageo, UPS, and more. Led creative ownership from brief to launch on everything from e-books to landing pages to full-funnel campaigns.
The freelance2020
Dak Prescott
× Bud Light
2020–23
Sassafras:
Arby's, Coca-Cola, Diageo+
2021–23
Viewstream:
Adobe, Autodesk+
2021–2022
Lead branded partnerships
Bustle Digital Group
Creative Director, Integrated Marketing
Led creative development for branded content partnerships and developed proactive series concepts across Bustle's editorial portfolio, including: Mic, Inverse, and Elite Daily.
Driving revenue2020–23
Squatty Potty
content campaign
2022–2023
Build a brand from scratch
Path Digital Advisors
Creative Director of Copy
Copy director at a fintech startup where the brand voice grew alongside the business. Launched a waitlist campaign that earned 300K sign-ups in six weeks, proving our unique positioning worked.
Building a customer2022
Direct Amazon
TikTok campaign
2022
Waitlist: 300K
users in 6 weeks
2023–Present
Own a global brand voice
Culligan International
Global Senior Brand Copywriter
Managing brand voice, writing campaign copy, and owning creative strategy for Culligan International across all global markets.
where I am2030 →
Still writing.
Working with you on the most exciting thing in the world.
AlwaysYou don't need a polished brief. You just need to know you want to make something awesome.
Got it.
I’ll get in touch.
